Cristina is a marketing professional with over 20 years of experience in the fields of FMCG and NGOs, passionate about marketing lively brands.
She has had the privilege of being part of the Mondelez team (formerly Kraft Foods) for 15 years, a company recognized as an applied marketing school, a true "BRAND factory". During these years, Cristina has left her mark on some of the most beloved brands, both locally and internationally: Jacobs, Milka, Toblerone, Oreo, Belvita, Tassimo, Carte Noire, Poiana, Sugus, Barni. In addition to marketing experience as her first specialization, Cristina has also held roles in the Sales and Business Development department.
In 2014 Cristina decided to make a radical change, putting herself in the service of the non-profit sector, motivated by the desire to transfer the concepts and elements of brand building from the commercial sector to the social one. She joined the World Vision team, embracing the challenge of building a local, brand-centric fundraising engine, developing an ecosystem of processes and tools tailored to the local context.
Since 2017, Cristina responds to the challenges of both fields, acting as a consultant, serving both clients in the business and non-profit sectors.
Starting with 2020, Cristina joins the Qualians team presenting a portfolio of 3 functional marketing courses: Marketing for Non-Marketing, Marketing Advanced-Building Iconic Brands, Fundraising Fundamentals
Carismatica si cu o foarte complexa experienta profesionala de business si marketing, Cristina transmite cu claritate tehnici si capabilitati diverse de intelegere a brandurilor si de integrare a acestora ca motoare in dezvoltarea companiilor. Are o mare abilitate de a lucra cu oameni diferiti ca experiente si de a-i provoaca sa fie curiosi, sa iasa din zona de comfort. Impartaseste o gandire analitica, practica, bazata pe fapte si pe cifre pe care le completeaza cu cunostinte calitative despre piete si consumatori!
Cristina este unul dintre cei mai buni oameni de marketing pe care i-am intalnit de-a lungul carierei. O combinatie eleganta de stiinta si arta, imbinate cu mult bun simt profesional. Cand a devenit trainer, i-am solicitat cu multa incredere un curs de marketing functional. Astfel am parcurs impreuna un curs complet, modular, customizat si cu aplicabilitate imediata, bine primit si inteles de intreaga echipa de marketing.
Un trainer foarte bine pregatit, care reuseste sa rezoneze cu toti participantii datorita darului pedagogic de care da dovada.
Address: Bd. Aviatorilor 66, Bucharest
Phone: (+40) 725 527 296
Email: office@qualians.com
Copyright Qualians Servicii SRL